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A.I. can cure click fraud’s $100 million problem, and it won’t steal your job
IBM Watson isn’t just about beating humans at Jeopardy or recognizing English conversational speech with a meager 6.9 percent word error rate. It is part of a new breed of A.I. solutions that could...
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DeltaDNA study shows mobile game makers don’t know how to handle in-game ads
EXCLUSIVE: Game developers know that in-game ads are important, but they don’t know the best way to approach them. That’s the conclusion of a survey by mobile game marketing firm DeltaDNA. The study...
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Mobile ad growth helps Glispa raise profits in 2016
Glispa, the mobile performance marketing and ad tech company, grew rapidly in 2016, as mobile ad spending overtook desktop spending for the first time. During 2016, Glispa added more than 300...
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Mobile advertising: Stop fraud and step up clicks (VB Live)
VB LIVE: Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our VB Live event to learn how...
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Vungle hits $300 million annual revenue run rate for in-app video ads
Vungle said it has reached a $300 million run rate for annualized revenues from its performance-based in-app video ad platform. The company also said it is profitable. San Francisco-based Vungle said...
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Soomla: Top 20% of mobile users account for 80% of ad revenue
The top 20 percent of mobile users contribute at least 80 percent of the advertising revenue for mobile apps, according to a report by analytics and in-app purchase company Soomla. Not only does the...
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Immersv raises $10.5 million for VR ads and mobile 360-degree video
Immersv has raised $10.5 million to strengthen its position as a provider of advertising for virtual reality and mobile 360-degree apps and games. The new round is a vote of confidence for the VR...
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Attention app publishers: Mobile ad dollars for the taking (VB Live)
VB LIVE: In-app advertising ad revenue is expected to generate $53.4 billion dollars by 2020. Learn how to maximize its potential when you join our latest VB Live event. You’ll gain insight into...
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IronSource launches ‘world’s first’ AR ads for mobile games
EXCLUSIVE: Augmented reality is set to become more mainstream thanks to Apple’s ARKit and Google’s ARCore development platforms, marking the birth of a new marketing channel. And as with all shiny new...
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Ad fraud: Only collaboration will defeat the villains (VB Live)
VB LIVE: Ad fraud isn’t becoming more prevalent — the fraudsters are just getting slicker. Join this VB Live event to learn how to make a game plan to define benchmarks, detect and manage fraud, and...
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IronSource gives mobile advertisers a choice between programmatic and...
Mobile advertising is having a big moment. Mobile app and game publishers now face a choice between two different ways of maximizing revenues from their advertisements in their games and apps. Mobile...
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Smaato: Media, retailers, and automotive are the top advertisers in mobile games
Smaato analyzed its data from its real-time advertising platform, and it came up with the top advertisers who spend the most money on ads for mobile games. The study found that media accounted for 26...
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AdColony: Brands are worried about unsafe content and fake news on Facebook,...
Brands have moved quickly to spread their message through social media and influencers. But those brands have also run into unsafe content, such as hateful speech and inappropriate or offensive...
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Google and Unity partner to boost mobile game advertising
In mobile games, 96 percent of players don’t pay any money for game content. But 71 percent of them say they won’t mind watching ads in exchange for free games. To boost mobile game advertising, game...
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Smaato: Europe’s privacy law changed ad-buying behavior in mobile publishing
Europe’s GDPR privacy law significantly altered prices and demand for different types of mobile ads in the first half of 2018, according to a report by Smaato, a real-time advertising platform for...
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Two months running, PlayStation dominates first place in gaming industry’s...
In the last 30 days, Sony-owned PlayStation edged its lead with a third of all industry TV ad impressions, with Nintendo in second.Read More
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Adjust rejected 200 million fraudulent app installs in 2019
Adjust has rejected nearly 200 million fraudulent app installs so far in 2019, saving clients about $450 million in ad spending.Read More
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AdColony: 89% of mobile app and game publishers use video ads
Mobile marketing firm AdColony said in a report that 89% of mobile game publishers use some form of videos ads to market their games.Read More
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FunCorp: Mobile ad revenues fell 50% during March as the pandemic grew
Mobile ad revenues fell 50% during March as the pandemic grew and marketers cut back on their advertising spending across dozens of ad networks.Read More
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App Annie: Mobile advertising is a must during the pandemic
Mobile advertising spending has become a must for companies and brands during the pandemic, said App Annie's Amir Ghodrati.Read More
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iOS 14: What developers need to know
Not sure what to expect when iOS 14 releases, or what you and your team should be doing to prepare? This guide will help game studios prepare.Read More
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The app industry’s reckoning with privacy, control, and consumer empowerment
2020 is showing that ad networks, monetization companies, and SDK providers must put consumer interests before their own.Read More
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Vungle acquires AlgoLift mobile ad marketing intelligence firm
Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a sign of consolidation in the mobile ad industry.Read More
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Mobile ad monetization firm Vungle appoints Jeremy Bondy as CEO
Mobile ad monetization firm Vungle has appointed Jeremy Bondy as CEO. Former CEO Rick Tallman will become a strategic adviser.Read More
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Game genre and monetization: Maximizing ad revenue from all your titles (VB...
In this VB Live evnt, learn about the best ad formats for most game types, an in-depth look at rewarded video, how to test ads, and more.Read More
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IronSource lets developers examine the quality of ads that run in mobile games
IronSource is expanding its ad quality tool that enables game developers to more easily examine the quality of ads that run in mobile games.Read More
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Tapjoy says 50% of mobile gamers prefer free ad-based games
Mobile ad and monetization firm Tapjoy says gamers prefer free ad-based games over pay to play titles and in-app purchases.Read More
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What increased user privacy means for mobile advertising
Despite new privacy measures from Apple and Google, the right ad tech can make in-app advertising not only viable but vital.Read More
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